Frequently Asked Questions

Something on your mind? Hopefully I’ve provided an answer below, but if not feel free to contact me.

Do you work with everyone?

Unfortunately, I do not. Based on experience, I prefer to support businesses & personal brands which are already generating substantial revenue, with a clear plan for continued growth. For new ventures, the entrepreneur(s) must have a demonstrated track record of past business success.

I am committed to providing the absolute best experience and result possible in every engagement, with the best resources at my disposal. Quite often, brand new businesses simply can‘t support the level of investment required. Rarely do I start a new project for less than $5,000.

Do you repair hacked or severely neglected websites?

Yes. I will gladly do a thorough assessment, including a review of your current hosting company to determine if they’re part of the problem (I’m looking at you Network Solutions).

I've had web designers abandon me before. How do I know you will be around long term?

This is a very valid concern, as I’ve often served as the clean up person for a new client that’s suffered through it. I’ll answer this two ways:

1. I operate as a business rather than a freelancer, meaning MakeMoves Design is continually expanding beyond myself into a larger enterprise. For example I’ve begun working with a few trusted developers for the programming side of what I do. Simply put, I’m in this for long-term expansion.

2. A major holdover from my military experience is that “the mission must continue no matter what.” For every client I serve, their business is their mission, and cannot be hindered in the event that I’m severely incapacitated in some way or worse (sorry to sound morbid, but that’s life). That said, I have systems in place so that every client is contacted directly and briefed on the next steps in the event that I’m no longer able to serve.

I addition, all clients receive their own admin account for their website and maintain ownership of their domains. I also design websites and the backend setup to be as easy as possible for clients to use on their own (one-to-one site orientation is included in every project).

Regardless of how complex a website is, all custom code is annotated with comments to show exactly what it affects so that even a novice programmer could take over managing the website where I’ve left off.

Do you build/manage multilingual websites?

Yes. Please visit Café Susann as an example.

What do your maintenance services include?

Two tiers are available: Starter & Full

Starter ($1000/month or $800/month with the Annual Plan) is suitable for those who need primarily need content management (design changes, minor development, adding blog posts, image updates, etc.) and need their website to run smoothly. You’re somewhat comfortable maintaining your site overall, but need someone to fill in on a regular basis and keep an eye on things.

Full ($2500/month or $2000/month with the Annual Plan) is primarily for busy, high-level professionals & small businesses who don’t have the time or in-house expert to maintain a website properly, and extends far beyond content management. This package also includes cloud website & email hosting with SiteGround (a WordPress.org recommended host). In short, it’s for those who just need everything to work without having to worry. Typically this includes:

  • Your website cloud hosted with SiteGround for superior speed and security vs shared hosting (migration from your current host included)
  • Full Sucuri security protection against hacking, spam & malware
  • Custom iUbenda privacy policy & cookie solution (available in multiple languages)
  • Advanced design, development & content changes (short of a total redesign)
  • On-page SEO optimization
  • Google Analytics tracking & reporting
  • Managing domain and host settings
  • Active downtime monitoring
  • Email setup, migration & maintenance (host-provided, Office 365, G Suite, etc.)
  • Website speed optimization
  • Regular WordPress core updates, plus plugin updates and installation
  • Daily site backups (host-level & remote copies)
  • On-call availablilty for emergency situations
  • Monthly activity report

Both tiers are offered for the flat monthly rate, or can be booked annually for a 20% discount with 12-month commitment.

I am interested in the Full Website Maintenance Package. What does hosting include?

Whether starting with a new website or migrating one from your current provider, your website will be cloud hosted with SiteGround, one of the three hosting providers recommended by WordPress.org. I chose SiteGround as my primary provider due to their exceptional service, extensive features and solid reliability.

Some of the standard features that hosting includes are:

  • Unlimited number of free email accounts @yourdomain
  • Datacenter location closest to your site’s primary audience
  • Free Let’s Encrypt SSL Certificate
  • SPAM & Anti-Hack sytems at the server level (I suppliment this with advanced Sucuri protection)
  • Daily automatic backups (I suppliment this with daily remote location backups)

The main difference is that since your website will be on cloud rather than shared hosting, the typical traffic and storage limits don’t apply. Cloud hosting is scalable and therefore less vulnerable to common problems such as traffic spikes and resource limitations.

How long do projects typically take?

The timeline is different for every client and project. Since I value quality over quantity, I’ll never be in the business of pumping out mediocre work for increased profit.

A very basic site with a clear vision can be completed within two weeks, workload permitting. However, I understand the creative process; some projects are more complex and naturally require a longer time frame.

Also, I look at long-term projects as a prime opportunity for strong collaboration and a great working relationship.

How are payments handled?

All projects require a 50% deposit with the remainder due upon client review and acceptance. All terms will be agreed upon in writing prior to starting a project.

Projects are charged at a flat rate based upon the scope of work.

Monthly website maintenance plans are charged in full at the start of service and recur monthly (or annually if desired) until a request for cancellation is submitted.

For the sake of a streamlined process, only the following electronic payments are accepted:

  • All major debit and credit cards
  • PayPal
  • Direct SEPA bank transfer for clients located in the European Union

Cash and checks (including eChecks) are NOT accepted. Depending on which method you choose, payments are securely processed via Stripe, PayPal or Transferwise.

Do you photograph weddings?

Yes, however please understand that I don’t take wedding photos in the traditional style (i.e. staged portraits & tons of group photos); I am more of a story teller. As a documentary wedding photographer, my goal is to tell an authentic story of your special day rather than produce a set of images that people around the world are accustomed to.

The truth is there’s a lot going on during a wedding, and most people aren’t comfortable being posed or directed even in normal settings. For that reason I prefer to move almost as though I’m another guest and document the day unfolding around me.

The best memories are the fleeting moments that often go unnoticed or aren’t photographed. I specialize in capturing those moments so that the story of your wedding day is truly unique.

Should I use Squarespace, WordPress or something else?

This depends on your situation.

I usually recommend Squarespace if you fit the following criteria:

  • You want a very simple website that requires little to no custom code
  • You don’t need unique plugins
  • You’re not very tech savvy and want something very easy to manage
  • You’re not worried about certain styling or functionality restrictions

I recommend WordPress if you fit the following criteria:

  • You’re very comfortable with tech (not a necessity as WordPress isn’t difficult)
  • You need very specific plugins/functionality, and you know why
  • If custom coding is required, you’re all for it
  • You favor flexibility and future expansion above ease of use

I don’t recommend, nor do I build on platforms like Wix because I find them far too restrictive and lacking in useful features. On the flipside, with WordPress or Webflow the possibilities are nearly endless.

This is only a brief guideline based on experience with a few platforms. Ultimately, you may choose whichever one you feel most comfortable with, and will meet your business needs. We’ll always address possible issues upfront.

What is SEO and why is it so important?

SEO (short for Search Engine Optimization) is a process used to ensure that your website is found by potential clients, customers or followers. Consider it the foundation of any successful website because it’s vital to your organic search ranking, that is, which page your website appears on in a Google search without paying for ad placement. You want your website to live ideally at or near the top of page one, but you don’t want to live on page two or lower. Depending on factors such as your industry, competition and age of your site, this can take a lot of work up front, but the payoff can be massive–if you have something valuable to offer.

Proper website optimization consists of a few critical elements including (but not limited to):

  • Keyword research and placement
  • Relevant, useful content
  • On and off-site link building
  • Image optimization

Many business skimp or skip on SEO because the results often aren’t immediate. Proper SEO implementation is a long-term strategy which is far more cost-effective than spending money on pay-per-click ads.

What’s the difference?

With a solid SEO strategy in place, your clients, customers and followers will always be able to find your website during a search regardless of what happens in the paid advertising space. If you base your marketing solely on ad campaigns, you can easily be outbid by any competitor with a larger budget at any time.

After working so hard to create value in your marketplace, why leave the visibility of your website to a game of chance?

What is the Squarespace Circle Program?

MakeMoves Design is a member of Squarespace Circle, the community for creative professionals who build websites with Squarespace. As a bonus, clients of MakeMoves Design enjoy 20% off their Squarespace plan for the first year, plus a 6-month trial period for new websites (just in case you’re not quite ready to go live) by working with a Circle member.

What is keyword metatagging?

Keyword metatagging involves embedding keywords that are relevant to your site directly into the pictures prior to uploading them to your site. For example, if your site was about exotic cars, some keywords might be: “Ferrari”, “Exotic Cars”, “Luxury”, along with things like your email address and domain name. This is invisible to the viewer, but from an SEO perspective, Google picks up on all of those keywords which over time will push your site higher in search ranking.

What is copywriting?

Copywriting is the creation of written content (or copy) for use on a website or other medium of communication. It can be good (clear, short, relevant to the site) or bad (vague, unnecessarily long, off-topic and full of grammatical errors).

What I do is proofread, and if necessary revise client-provided copy to make sure it falls under the “good” category.

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